Web application in digital world has created a new arena for all businesses and how they communicate with the user. With the proliferation of online businesses and the competitiveness of the Internet, having a strong strategy and infrastructure is more important than ever. Social Media, website and application are the three main platforms in online space. Strong activity in social media and having a functional website that attracts attention have a great impact on creating awareness about the brand, but in the next steps, businesses usually need to communicate and interact better with the user. And the online space is a startup. In this article, we will introduce and review the web application.
The app is an application designed to provide a service on different devices. The Web application allows the business to interact directly and purposefully with the customer. The cost of developing and designing an application is usually high, and businesses need to better understand the need for the app and the need to accept the overhead in order to save money. Based on manufacturing technology and design methodology, 4 types of applications are being developed today.
The same site is responsive. This system is displayed on any device, with any page size and specifications, and most browsers support it. For example, if you have this site on a laptop browser, you can see that the elements are shifted by enlarging and enlarging the page so that you can easily read the text. To reduce the cost, businesses can use this method, and the developer maintains the main user of the system and, given its capacity and limitations, creates a business relationship with the user.
This technique is recommended in two ways. First, your system has no other choice, and cost and time are the only important options for system owners. Second, according to the knowledge of the target community, the decision to separate systems related to different categories of the target community. For example, by conducting market research and tracking the revenue generated by users, a business can divide the audience into two groups and design a Native application for one group and Web application for other members of the community. Today’s users are looking for platforms that make their job easier, so choosing this technique as the main platform of the system may not meet the expectations of your users. The online system you choose is the most important sign of your business in the vast world of communication, and the Web App has a long way to go before it can operate as an online and independent platform.
Responsive in this definition, design technique and progressive or advanced, the ability to use these applications on any type of browser and device. PWA progressive apps have a combination of the best features of native apps and websites. The strong UI and user experience of these apps give users the same experience of using native apps, and they don’t need to be installed because they are web-based.In some cases, the Progressive Web application is also available offline by dragging some of the website information onto the browser’s internal space, and is very popular among users due to the need for very little space in the phone’s memory. It is now possible to use these applications via Chrome on any device. These services allow you to send notifications if users activate them, so it is easy for them to constantly interact with users.
PWAs have many benefits, and their use is credited with advancing the business day by day. Combining the features of mobile browsers and native mobile apps, these apps create a much better user experience than simple web applications and cost less to develop, design and maintain than native apps. Statistics show that native apps have a high conversion rate for users, meaning that users who come to the site are more likely to return. But it is better to keep in mind that the design of the application and the selection of the online system should be done by examining the user’s interaction and the quality of his connection with the system. Despite all the apparent advantages of PWAs, in many cases, native Web application still excel over web-based apps.