business platform is a term that is used a lot these days, however it may be a comprehensive and even incomprehensible phrase. In 2017, Forbes Insight conducted a statistical study in the field of business platforms. According to the study, about 31% of organizations considered their organizational thinking to be in line with the principles of business platforms. This means that these organizations allowed the internal and external stakeholders of their organization to interact directly with all components of the organization and made their digital resources available for use. Many businesses may consider themselves a platform based on their business model, but are these businesses really a platform?
A platform is a term that is heard a lot and is used in many businesses. The word platform means interaction . In other words, whenever a person goes to a platform to be seen or heard better, that platform is called a platform. Simply put, a platform is a place to be seen better, to be heard better, and to be formalized. The term commerce, when applied to a business, refers to the business’s ability to create interaction and interactive value. The concept is used in different fields! In Information Technology (IT), platforms include software and hardware that host an application or service. In this definition, Windows or Linux are considered a business platform. In industry, the platform is a framework of technology through which similar technologies allow each other to communicate, develop and execute. In business, platforms are a model that facilitates the creation of value-added business for affiliates. Platforms create a large, scalable network. In this definition, businesses such as Facebook, Uber, Alibaba and Telegram are considered platforms. Using the definition of a platform in the industry, domestic messengers can simply be considered Telegram’s foreign business model.
a business platform has the ability to create interaction, trade, and data transfer between producers, consumers, and any other stakeholder in the system. By building a platform commerce model, businesses build the infrastructure to make direct connections between components of their system. Through this infrastructure, a framework and rules are established between the components of the system. Proper and optimal management of interactions determines the revenue stream and processes of the organization.
A business platform is a digital or online business that is supported and developed by a group of developers and followers. A platform with strong infrastructure and a perfect business model should be able to attract developers in different fields and customers with different tastes and needs. Using the capabilities of such technology, individuals and systems on the platform communicate with each other, and if all conditions are favorable, this communication leads to revenue or sales. Platforms must provide a digital infrastructure to the online business system. This infrastructure includes a framework for implementing data analysis systems, the use of Big Data, modeling, customer behavior analysis, implementation of Recommendation Agents, and automation. What if a business is not a platform? Not all businesses have a business platform, or they don’t. Businesses that do not have a platform definition are called linear or Pipeline online businesses. In linear businesses, there is a direct linear flow from producer to consumer. This linear supply chain was once the core business value. These businesses produced products and communication had no role in them.